Sully Website Redesign
Client
Sully.ai
Category
Healthcare
Role
3 - 4 Weeks
Year
2024
Overview
Revamping Sully.ai’s Digital Experience. Complete website redesign with comprehensive refreshes of the About, Careers, Pricing, Products, and additional pages.
The Challenge
Sully.ai’s website didn’t fully reflect its groundbreaking vision or premium quality. It lacked a compelling narrative to share the team’s journey and mission to revolutionize healthcare, featured an outdated landing page that failed to deliver the smooth, immersive animations modern users expect, showed inconsistent visuals across sections that weakened the brand identity, and struggled to balance custom animations with optimal performance and seamless navigation.
My Approach
To address these challenges, I took a collaborative, multi-phased approach—starting with discovery and strategy. This included in-depth discussions with the founder to align on vision and audience, analyzing leading healthcare and tech experiences to benchmark design quality, and crafting a story-driven framework that showcased Sully.ai’s origin, mission, and vision for accessible healthcare.
Design & Development
I crafted pixel-perfect UIs in Figma, blending a modern look with a friendly, approachable feel. I designed and integrated smooth, custom animations to bring Sully.ai’s story to life, from the bold landing page to the in-depth info screens. I also made sure the site was fully responsive and accessible across devices, and created custom illustrations and animations in Jitter to add a unique touch.
